Despite AI advancements, some manual control is still essential for optimising ad campaigns.
Google stealthily implemented their newest feature, Customer Types into Google Ads.
There's been an influx of search partner network fraud traffic. Get tips how to verify your campaigns.
Can't find good keywords for your search campaign? ChatGPT and Google Keyword Planner can help.
Take full advantage of the upcoming holiday and sale season with your search campaign.
Google Signals allows you to track users across multiple devices. Find out what activating means for you.
Why meta data is important for SEO and how you can leverage it in GTM and GA4 for more detailed site analysis.
Find out what will the retirement of Google Ads' Expanded Text Ads means for marketers and how they set up ad copy
