Advertising Technology
We have an agnostic view to technology, with “the right tool for the right job” being the mantra with which we approach scoping and requirements. Of course, we have our favourites but that does not mean that they are the right solution for every project.
We do not take commission on sale for platforms, and pass back to clients any rebates received from vendors.
Advertising and marketing technology now incorporate many facets of media, customer relationship management (CRM) and content management system (CMS).
We present expertise in integrating online and offline systems and building the appropriate advertising and marketing technology stack for businesses.
A brief summary of our services and capabilities in the adtech space;
Demand or buy side – as an advertiser
- programmatic buy through demand side platforms (DSP)
- open and private exchanges
- PMD platforms
- search platforms
- seo platforms
- social listening
- community management tools
- reporting automation
- CRM integration
- data management platform (DMP) integration
- data partnerships and data purchase
- SSP and private buyer inventory networks through private marketplace deals
- supply (sell) side – as a publisher
Sell side platforms (SSP)
- open and private exchanges
- yield optimisation
- doubleclick for publishers integration