Daniel Lim

Daniel is a digital advertising specialist with 10+ years' multinational experience in paid search and social. He is experienced in driving results through effective ad strategies for businesses. In his spare time, he enjoys cooking up meals and Netflix binges keep his fun meter maxed out.

Read Daniel's articles below.

Google's auction model

Google has provided updated information on how its search algorithm works.

Google AI Overviews

Discover how Google's AI Overviews is reshaping search marketing and forcing new marketing strategies.

Peak season trends

Peak shopping season is upon us and new challenges have arisen this year for marketers.

Auto AI vs hybrid control

Despite AI advancements, some manual control is still essential for optimising ad campaigns.

Supply chain attack

A major supply chain attack has affected many websites that rely on third-party web providers.

Tools for keyword ideas

Can't find good keywords for your search campaign? ChatGPT and Google Keyword Planner can help.

SA360 Christmas guide

Take full advantage of the upcoming holiday and sale season with your search campaign.