Alex Byrne

Alex is a digital advertising specialist at Louder. In his spare time, he enjoys reading classic novels, meditating and training at the gym.

Read Alex's articles below.

UA is gone, now what?

It's time to do some governance and clean up after the turn down of Universal Analytics.

Google stealthily implemented their newest feature, Customer Types into Google Ads.

There's been an influx of search partner network fraud traffic. Get tips how to verify your campaigns.

What you need to know for your server-side Google Tag Manager implementation.

Conversion setting confusion? This guide should clarify all your questions.